Predictions for the 2025-26 MBA Application Season: What Candidates Need to Know
In preparation for the 2025-26 MBA application season, prospective candidates must pay attention to several key trends.
Economic shifts, industry hiring trends, changing demographics, and the evolving priorities of MBA programs are shaping what could be a very dynamic admissions cycle.
Here are our top predictions for the upcoming season – and what they mean for applicants planning their next move.
More movement in the job market = More domestic applicants
With economic uncertainty continuing and professionals seeking greater career stability, we anticipate that the volume of domestic applicants may grow. Historically, an unstable job market prompts more candidates to pursue MBAs as a means to improve their future career prospects. However, we are dealing with less predictable market conditions. If you're applying this year, expect more competition – especially at the top MBA programs.
International applicant numbers may decline
Geopolitical tensions, rising visa challenges, and concerns over U.S. economic and immigration policies could decrease interest among international applicants. MBA programs may be more eager to attract and retain qualified applicants from abroad, even as they remain cautious about yield.
Admissions will prioritize adaptability and realistic career goals
Admissions committees are scrutinizing every candidate’s career goals because MBA programs are focusing on a candidate’s ability to adapt to changing market realities and economic uncertainty. The best applications will show not just ambition, but flexibility and foresight. Therefore, you must highlight how your goals are realistic and achievable… and be prepared to discuss your Plans B and C. Expect tougher questions in essays and interviews about contingency planning and market awareness.
Tech careers – especially product management – are under the microscope
While tech has been a popular post-MBA pathway, FAANG companies have cooled some of the enthusiasm – especially for Product Management roles. With ongoing layoffs across big tech companies, admissions officers may look more skeptically at candidates targeting PM roles without prior experience in product management or industry experience. However, there are other ways to eventually pivot into Product Management, such as following a Product Marketing path. If you're pivoting into tech, your story needs to be airtight and backed by relevant skills and experience.
More candidates will hedge their bets with multiple deposits
Given the unpredictability around admissions outcomes, financial aid, and visa processes, we expect to see a rise in the number of candidates putting down deposits at more than one MBA program. While schools discourage this, it's becoming a more common practice as applicants weigh their options in uncertain circumstances. Be prepared for programs to keep closer tabs on yield management.
Expect more waitlisting as MBA programs monitor yield and manage demographics
With increased application volume and greater uncertainty regarding who will enroll, MBA programs will likely lean more heavily on the waitlist. Yield prediction – especially among international applicants – will be a central challenge for admissions teams. Candidates may spend longer in limbo on the waitlist and need to be more proactive and strategic in managing their status. Showing fit with the program – not just knowledge of the school – will be key to improving your position.
Final Thoughts
The 2025-26 admissions season promises to be interesting! For all candidates, success will hinge on demonstrating self-awareness, telling authentic stories, and strategically navigating a complex admissions landscape. We’re here to help you stay ahead of the trends and create applications that reflect who you are and where you’re going.